The B2B Marketing Technology Blog

News, insights, and reviews to address the marketing technology challenges of small to midsized B2B businesses.

67 Inspirational martech bloggers

67 MarTech Bloggers: They’re the Reason for this Site, They’re the Inspiration

The best online business tools series on the Webbiquity blog, which led eventually to the creation of this website, is the result of months of research, cataloging more than 100 reviews from 67 experts, covering more than 700 unique tools across…
The Website Visibility and Engagement Model - Marketing Technology Model

The Website Visibility and Engagement Model for MarTech Explained

Revised July 14, 2017 The interactive graphic on our home page extends the established web presence optimization framework into "post-CRM" marketing (communication with known prospects, leads, and customers) to provide a useful model for…
B2B Marekting Technology

B2BMarketing.Technology: What’s All This About?

Spending on marketing technology (martech) is exploding. According to IDC data reported in Forbes, CMOs and other marketing leaders will spend nearly $30 billion on martech applications in 2017, and more than $32 billion in 2018. Using Gartner…