The B2B Marketing Technology Blog

News, insights, and reviews to address the marketing technology challenges of small to midsized B2B businesses.

Top Digital Marketing Trends 2020

Top 5 Digital Marketing Trends to Look Out For in 2020

Sponsored post. The world of digital marketing shapeshifts every year. Just when you think you’ve got a solid foothold, trends change. On this rocky terrain, how can you grow your business and generate sales instead of falling into some…
Top digital marketing tactics in 2019

Breaking Down the Digital Marketing Areas to Focus on in 2020

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Guest post by Ronita Mohan. Digital marketing is so broad that marketers can sometimes over-concentrate on areas that don’t generate sufficient ROI. Here are a few key areas to focus on in your 2020 marketing plan, and how you can optimize…
Best CMS alternatives to WordPress

The Top 10 WordPress CMS Alternatives

Sponsored post. WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online. However, that doesn’t mean WordPress CMS alternatives aren’t worth evaluating.…
SEO tool comparison - Serpstat versus SEMrush

SEO Tool Bake-Off: Serpstat vs. SEMrush

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Sponsored post. There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush. Although…
Personalize email campaigns for B2B lead generation - SalesHandy

Review: SalesHandy as a B2B Lead Generation Tool

Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve…
Types of influencer marketing tools

Three Forms of Influencer Marketing Tools to Know

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As the Internet has democratized the media world—effectively making anyone with specific subject-matter knowledge, the desire, and a keyboard into a "publisher"—traditional public relations (PR) has arguably morphed into the broader practice…