The B2B Marketing Technology Blog

News, insights, and reviews to address the marketing technology challenges of small to midsized B2B businesses.

Best CMS alternatives to WordPress

The Top 10 WordPress CMS Alternatives

Sponsored post. WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online. However, that doesn’t mean WordPress CMS alternatives aren’t worth evaluating.…
SEO tool comparison - Serpstat versus SEMrush

SEO Tool Bake-Off: Serpstat vs. SEMrush

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Sponsored post. There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush. Although…
Personalize email campaigns for B2B lead generation - SalesHandy

Review: SalesHandy as a B2B Lead Generation Tool

Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve…
Types of influencer marketing tools

Three Forms of Influencer Marketing Tools to Know

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As the Internet has democratized the media world—effectively making anyone with specific subject-matter knowledge, the desire, and a keyboard into a "publisher"—traditional public relations (PR) has arguably morphed into the broader practice…
Heart of Marketing Podcast with Jayme Soulati

The Heart of Marketing Podcast (Final Cut) - Jayme Soulati with Tom Pick

I was interviewed by the amazing Jayme Soulati for what it appears will be the farewell episode of the Heart of Marketing podcast. You can listen to it here, and the full transcript is below as well. Jayme and I discuss everything from how…
Create custom client proposals with FreshBooks

FreshBooks Announces New Proposals Feature

FreshBooks, one of the best accounting tools for small business, recently announced an exciting and useful new feature: Proposals. Agencies and independent professional services providers have long been able to create estimates inside FreshBooks,…