The B2B Marketing Technology Blog

News, insights, and reviews to address the marketing technology challenges of small to midsized B2B businesses.

Marketing technology landscape supergraphic by Scott Brinker

The Future of Marketing Technology (And What You May Want to Do About It)

Scott Brinker recently unveiled, to much (deserved!) fanfare, his 2017 version of the Marketing Technology Landscape Supergraphic.  This year's version includes 5,381 different applications, up 39% from a year ago. The universe of marketing…
Artificial intelligence tools - are marketers ready?

Advanced Marketing Technologies – More Hype Than Help?

Advanced marketing technologies like artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) have the potential to revolutionize brand messaging. Customers and prospective buyers can be served ever more personalized, relevant,…
Marketing technology framework - matrix not stack

Marketing Technology Framework – Think Outside the Stack

Has your marketing technology framework enabled your department and processes to run like a well-oiled machine? Or are you more like the 50% of marketers, as reported in recent research from Signal, whose "stacks are not helping them to coordinate…
How to create a content treehouse

10 Types of Online Tools to Take Your Content from Ordinary to Awesome

To rise above the online noise today, your content needs to be exceptional. These 10 categories of content development tools can help you plan, research, and write more compelling copy, then supplement it with visuals to make your output truly…
Between the marketing technology review sites and martech giants - marketing technology

Walking in the Shadow of Martech Giants

Does the world need yet another website dedicated to marketing technology? Clearly, this site is based on a belief the answer is "yes," particularly to address the concerns of small to midsized (SMB) B2B businesses. While there are a number…
What are your top marketing technology challenges?

Top B2B Martech Challenges – What Do You Think?

This website, as noted on the home page, "is designed to help marketing professionals—particularly in small-to-midsized B2B companies—make more strategic decisions about acquiring marketing technology (martech) tools." It's based on experience…