The B2B Marketing Technology Blog

News, insights, and reviews to address the marketing technology challenges of small to midsized B2B businesses.

Types of influencer marketing tools

Three Forms of Influencer Marketing Tools to Know

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As the Internet has democratized the media world—effectively making anyone with specific subject-matter knowledge, the desire, and a keyboard into a "publisher"—traditional public relations (PR) has arguably morphed into the broader practice…
Heart of Marketing Podcast with Jayme Soulati

The Heart of Marketing Podcast (Final Cut) - Jayme Soulati with Tom Pick

I was interviewed by the amazing Jayme Soulati for what it appears will be the farewell episode of the Heart of Marketing podcast. You can listen to it here, and the full transcript is below as well. Jayme and I discuss everything from how…
Create custom client proposals with FreshBooks

FreshBooks Announces New Proposals Feature

FreshBooks, one of the best accounting tools for small business, recently announced an exciting and useful new feature: Proposals. Agencies and independent professional services providers have long been able to create estimates inside FreshBooks,…
Keys to making smart marketing technology choices

Six Keys to Making Smart Marketing Technology Choices

Spending on marketing technology continues to rise—driven by changing expectations of the marketing function, the introduction of innovative new tools, and increasing pressure on marketing teams to show measurable results. Recent Gartner research…
Marketing technology - a matrix, not a stack

Marketing Technology Isn’t a Stack—It’s a Matrix

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A version of this post originally appeared on the V3*Broadsuite blog. The universe of marketing technology tools and apps is exploding. The number of marketing technology vendors tracked by Scott Brinker, a.k.a. @chiefmartec on Twitter,…
Too many marketing tools, too little strategy?

Marketing Technology: Too Many Tools, Too Little Strategy?

A version of this post originally appeared on the V3*Broadsuite blog. CMOs and their teams are spending more than ever on marketing tools. Gartner has predicted that “CMOs will spend more on technology than CIOs” in 2017, while IDC projects…