The B2B Marketing Technology Blog

News, insights, and reviews to address the marketing technology challenges of small to midsized B2B businesses.

Top digital marketing tactics in 2019

Breaking Down the Digital Marketing Areas to Focus on in 2020

Guest post by Ronita Mohan. Digital marketing is so broad that marketers can sometimes over-concentrate on areas that don’t generate sufficient ROI. Here are a few key areas to focus on in your 2020 marketing plan, and how you can optimize…
Best CMS alternatives to WordPress

The Top 10 WordPress CMS Alternatives

Sponsored post. WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online. However, that doesn’t mean WordPress CMS alternatives aren’t worth evaluating.…
SEO tool comparison - Serpstat versus SEMrush

SEO Tool Bake-Off: Serpstat vs. SEMrush

Sponsored post. There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush. Although…
Personalize email campaigns for B2B lead generation - SalesHandy

Review: SalesHandy as a B2B Lead Generation Tool

Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve…
Types of influencer marketing tools

Three Forms of Influencer Marketing Tools to Know

As the Internet has democratized the media world—effectively making anyone with specific subject-matter knowledge, the desire, and a keyboard into a "publisher"—traditional public relations (PR) has arguably morphed into the broader practice…
Heart of Marketing Podcast with Jayme Soulati

The Heart of Marketing Podcast (Final Cut) - Jayme Soulati with Tom Pick

I was interviewed by the amazing Jayme Soulati for what it appears will be the farewell episode of the Heart of Marketing podcast. You can listen to it here, and the full transcript is below as well. Jayme and I discuss everything from how…