A version of this post originally appeared on the V3*Broadsuite blog. The universe of marketing technology tools and apps is exploding. The number of marketing technology vendors tracked by Scott Brinker, a.k.a. @chiefmartec on Twitter, has surged from 150 to nearly 5,400 in the past six years. Though the flood of new entrants has significantly outpaced consolidation activity so […]
A version of this post originally appeared on the V3*Broadsuite blog. CMOs and their teams are spending more than ever on marketing tools. Gartner has predicted that “CMOs will spend more on technology than CIOs” in 2017, while IDC projects “CMOs will drive marketing technology spending to $32.3B by 2018.” The number and variety of […]
Scott Brinker recently unveiled, to much (deserved!) fanfare, his 2017 version of the Marketing Technology Landscape Supergraphic. This year’s version includes 5,381 different applications, up 39% from a year ago. The universe of marketing technology tools continues to expand (though not quite as quickly as the Supergraphic; see below). The key questions are: how is […]
Advanced marketing technologies like artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) have the potential to revolutionize brand messaging. Customers and prospective buyers can be served ever more personalized, relevant, and compelling content, at the ideal points in their decision process. However, recent research suggests this future may be a way off yet. […]
Has your marketing technology framework enabled your department and processes to run like a well-oiled machine? Or are you more like the 50% of marketers, as reported in recent research from Signal, whose “stacks are not helping them to coordinate marketing across channels”? For those in the latter group, part of the problem may be […]
To rise above the online noise today, your content needs to be exceptional. These 10 categories of content development tools can help you plan, research, and write more compelling copy, then supplement it with visuals to make your output truly extraordinary. The occasional “shiny object” aside, most tools, in and of themselves, are boring. It’s […]
Does the world need yet another website dedicated to marketing technology? Clearly, this site is based on a belief the answer is “yes,” particularly to address the concerns of small to midsized (SMB) B2B businesses. While there are a number of established and varied marketing technology-focused sites around, most seem to fall broadly into two […]
This website, as noted on the home page, “is designed to help marketing professionals—particularly in small-to-midsized B2B companies—make more strategic decisions about acquiring marketing technology (martech) tools.” It’s based on experience and anecdotal knowledge about the technology challenges faced by SMB marketers. There’s no question some B2B companies struggle to: Develop an overall strategy for […]
The best online business tools series on the Webbiquity blog, which led eventually to the creation of this website, is the result of months of research, cataloging more than 100 reviews from 67 experts, covering more than 700 unique tools across nearly 50 categories. Several have acknowledged their contribution along the way and helped promote […]
Revised July 14, 2017 The interactive graphic on our home page extends the established web presence optimization framework into “post-CRM” marketing (communication with known prospects, leads, and customers) to provide a useful model for planning a marketing technology (martech) strategy. The objective wasn’t simply to produce yet another list of martech tool categories. There are […]