Entries by Tom Pick

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Three Types of Must-Have Marketing Tools

Guest post by Kas Andz. In today’s hyper-competitive world, effective digital marketing practices are essential. Some marketing tasks can be repetitive and tedious. But with the help of the right marketing tools, you can automate and improve on those to generate leads and conversions more productively. The most successful and fast-growing companies employ marketing tools […]

Top 5 Digital Marketing Trends to Look Out For in 2020

Sponsored post. The world of digital marketing shapeshifts every year. Just when you think you’ve got a solid foothold, trends change. On this rocky terrain, how can you grow your business and generate sales instead of falling into some shadowy corner of the internet? Your single best defense against the competition is unique branding. In […]

The Top 10 WordPress CMS Alternatives

Sponsored post. WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online. However, that doesn’t mean WordPress CMS alternatives aren’t worth evaluating. In fact, you may find that they better support your company’s unique needs than WordPress does. So, how exactly do you […]


SEO Tool Bake-Off: Serpstat vs. SEMrush

Sponsored post. There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush. Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences […]

Review: SalesHandy as a B2B Lead Generation Tool

Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results. SalesHandy is an email tool that helps you understand which prospects from […]


Three Forms of Influencer Marketing Tools to Know

As the Internet has democratized the media world—effectively making anyone with specific subject-matter knowledge, the desire, and a keyboard into a “publisher”—traditional public relations (PR) has arguably morphed into the broader practice of influencer relations. To be sure, PR remains a vibrant profession. Though its tools and methods have evolved with digital technology, its practitioners […]

FreshBooks Announces New Proposals Feature

FreshBooks, one of the best accounting tools for small business, recently announced an exciting and useful new feature: Proposals. Agencies and independent professional services providers have long been able to create estimates inside FreshBooks, but the new proposals functionality takes that a crucial step further. The new proposals feature can potentially help FreshBooks users win […]

Six Keys to Making Smart Marketing Technology Choices

Spending on marketing technology continues to rise—driven by changing expectations of the marketing function, the introduction of innovative new tools, and increasing pressure on marketing teams to show measurable results. Recent Gartner research found that CMOs now spend nearly as much on technology as CIOs, as “Marketers are now extraordinarily dependent on technology…Marketing leaders allocate 27 percent […]