Guest post by Kas Andz. In today’s hyper-competitive world, effective digital marketing practices are essential. Some marketing tasks can be repetitive and tedious. But with the help of the right marketing tools, you can automate and improve on those to generate leads and conversions more productively. The most successful and fast-growing companies employ marketing tools […]
Sponsored post. The world of digital marketing shapeshifts every year. Just when you think you’ve got a solid foothold, trends change. On this rocky terrain, how can you grow your business and generate sales instead of falling into some shadowy corner of the internet? Your single best defense against the competition is unique branding. In […]
Guest post by Ronita Mohan. Digital marketing is so broad that marketers can sometimes over-concentrate on areas that don’t generate sufficient ROI. Here are a few key areas to focus on in your 2020 marketing plan, and how you can optimize efforts in each. High Quality Content The trend towards “quality over quantity” in B2B […]
Sponsored post. WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online. However, that doesn’t mean WordPress CMS alternatives aren’t worth evaluating. In fact, you may find that they better support your company’s unique needs than WordPress does. So, how exactly do you […]
Sponsored post. There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush. Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences […]
Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results. SalesHandy is an email tool that helps you understand which prospects from […]
As the Internet has democratized the media world—effectively making anyone with specific subject-matter knowledge, the desire, and a keyboard into a “publisher”—traditional public relations (PR) has arguably morphed into the broader practice of influencer relations. To be sure, PR remains a vibrant profession. Though its tools and methods have evolved with digital technology, its practitioners […]
I was interviewed by the amazing Jayme Soulati for what it appears will be the farewell episode of the Heart of Marketing podcast. You can listen to it here, and the full transcript is below as well. Jayme and I discuss everything from how social media can be used to develop valuable relationships to how […]
FreshBooks, one of the best accounting tools for small business, recently announced an exciting and useful new feature: Proposals. Agencies and independent professional services providers have long been able to create estimates inside FreshBooks, but the new proposals functionality takes that a crucial step further. The new proposals feature can potentially help FreshBooks users win […]
Spending on marketing technology continues to rise—driven by changing expectations of the marketing function, the introduction of innovative new tools, and increasing pressure on marketing teams to show measurable results. Recent Gartner research found that CMOs now spend nearly as much on technology as CIOs, as “Marketers are now extraordinarily dependent on technology…Marketing leaders allocate 27 percent […]