Guest post by Kas Andz.

In today’s hyper-competitive world, effective digital marketing practices are essential. Some marketing tasks can be repetitive and tedious. But with the help of the right marketing tools, you can automate and improve on those to generate leads and conversions more productively.

The most successful and fast-growing companies employ marketing tools that help them reach the right businesses, at the right time, and effectively sell to them.

It is a stand-out or stand-down world. If your team doesn’t have the right software to help optimize your digital marketing practices, it will difficult to get noticed online.

There are thousands of tools available across the digital marketing technology landscape. The key is to pick the right set of tools for your type of business and your marketing objectives.

Search Engine Optimization (SEO) Tools

Solid SEO practices improve the user experience and web site usability as well as your organic search rankings. People trust search engines and when your site sits at the top positions for the keywords they are searching, your site’s credibility increases. Organic search is one of the top two traffic drivers for most websites, and effective SEO provides long-term benefits.

Google Search Console

Google accounts for 87% of all searches worldwide, so it’s the logical focus for your SEO efforts. Google Search Console (GSC) tools and reports help you quantify and assess your site’s search traffic and performance, fix issues, and improve your site’s visibility in Google search results. It helps you optimize your content with search analytics, allowing you to see which queries bring people to your website. It analyses your site’s impressions, clicks, and position.

GSC uses a URL Inspection tool to help you understand how Google search sees your pages. It delivers thorough crawl, index, and serving data about your pages, directly from the Google index.

SEMrush

SEMrush is recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019, and SEMY Awards 2019. It is also the best digital tool according to Interactive Marketing Awards 2019.

SEMrush is an SEO tool that assists with keyword research, tracks the keyword strategy used by your competition, and runs an SEO audit of your site, looks for backlinking opportunities.

It helps you identify the keyword phrases that are likely to get you the most search traffic and identifies different keyword variations related to a particular root term. This gives you a much better understanding of how people actually search online.

SEMrush shows how your site ranks compared to top competitors along with their top keyword phrases, helping you stand out in search results. Furthermore, it performs detailed SEO audits to help you stay current with Google algorithm changes and improve your link building approach.

BuzzStream

BuzzStream offers a set of tools to help with domain research, email marketing, and project management. It’s a comprehensive all-in-one type platform, and the sheer number of capabilities it offers can be intimidating but useful.

It helps you collate lists of results for your target keywords. Then it delivers data about each result, including overall rankings, related social media accounts, domain age and authority, and more.

BuzzStream allows you to study your competitors based on any keywords you are targeting. It displays important data about domain age and authority for specific websites. It shows your competitors’ rankings in the search engine results pages (SERPs) and finds the social media accounts for their sites. It can also let you see what authors who write for competing websites are doing.

Email Marketing Tools

Email marketing is one of the most widely used and cost-effective channels for promoting your business. Email marketing tools automate your message sequences to welcome new opt-in subscribers and nurture leads. The best tools in this category are those keep your messages out of the spam folder and drive clicks or purchases.

Constant Contact

With Constant Contact, you can easily generate mobile-responsive emails that display properly on any device, and trigger a sequence of emails based on client behavior. It allows you to automatically resend emails to those who do not open your messages; and its powerful email list building tools help you grow your opt-in list through social media, your website, and other networks. Constant Contact is one of the most modern, mobile-responsive, and effective email marketing tools.

Mailchimp

One of the easiest email marketing platforms to use is Mailchimp. It makes it simple to create branded emails that look professionally designed. The attractive appearance of messages generated through Mailchimp help improve your brand image and conversion rate.

Mailchimp features a very user-friendly email design tool that lets you generate professional-looking emails in minutes. With the help of Mailchimp’s email automation, you can produce more output with less effort; and it has a mobile app that allows you to create and send emails from anywhere.

AdBase

More than just an email service, AdBase is a predictive marketing system that uses artificial intelligence (AI) to help you determine what email, text, or sms message to send, when to send, and whom to send it to. It combines tools for email (templates and delivery automation), text messaging, and pop-ups to help grow you opt-in email subscriber list into one integrated offering.

Each AdBase “product” shares valuable metrics with the others, which allows the platform to learn about your customers in detail. These metrics are then used to automatically tune your other customer acquisitions through Google Ads, Instagram, remarketing, Facebook, and other channels.

Pay-Per-Click (PPC) Tools

PPC Protect

PPC Protect helps you get the most out of your PPC budget. It stops bots from clicking your ads and spending your precious PPC budget, by monitoring every click on your ads and blocking any suspected bot.

With PPC Protect’s huge database of VPN, proxy, and malicious IP addresses, you can run online ad campaigns confident that your budget won’t go to waste.

SpyFu

SpyFu is one of the best PPC tools for competitive research, enabling you to download your competitor’s most profitable search keywords.

With SpyFu’s Adwords Keyword Grouping Tool, you can determine which keyword groups are generating the best results for your competitors. This tool lets you view and download your competitor’s entire Google Ads history.

This detailed research helps you identify keywords that didn’t work well for your competitors, and avoid making the same mistakes. SpyFu also has a PPC Ad Rank Tracker which gives you information about your ad rank across important keyword groups.

Gear Up

It’s essential to have your marketing strategy established before investing in marketing technology tools. With a solid understanding of your target buyers, your product or service differentiators, and your optimal marketing channels, you are set and positioned to choose the most effective marketing tools for your business.

If you’re new to digital marketing and not sure where to start, there are affordable local SEO services that can help you navigate the digital tool jungle.

Kasandz.com is an award winning, full scale marketing and automation growth agency custom tailored to your businesses. Kasandz.com offers Pay Per Result SEO packages for small business and e-commerce email services. Kas Andz Marketing Group will do all the technical work for you and get your business selling.