Helping Marketers Make Strategic Technology Decisions

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B2BMarketing.Technology is designed to help marketing professionals—particularly in small-to-midsized B2B companies—make more strategic decisions about acquiring marketing technology (martech) tools and applications, by utilizing a framework that’s an extension of the established web presence optimization model.

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This B2B marketing technology framework is intended to help marketing leaders in B2B SMB companies more effectively:

  • Strategize about their martech needs;
  • Evaluate alternative tools; and
  • Optimize their integration and use of marketing and business applications.
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