The B2B Marketing Technology Blog

News, insights, and reviews to address the marketing technology challenges of small to midsized B2B businesses.

Keys to making smart marketing technology choices

Six Keys to Making Smart Marketing Technology Choices

Spending on marketing technology continues to rise—driven by changing expectations of the marketing function, the introduction of innovative new tools, and increasing pressure on marketing teams to show measurable results. Recent Gartner research…
Marketing technology - a matrix, not a stack

Marketing Technology Isn’t a Stack—It’s a Matrix

A version of this post originally appeared on the V3*Broadsuite blog. The universe of marketing technology tools and apps is exploding. The number of marketing technology vendors tracked by Scott Brinker, a.k.a. @chiefmartec on Twitter,…
Too many marketing tools, too little strategy?

Marketing Technology: Too Many Tools, Too Little Strategy?

A version of this post originally appeared on the V3*Broadsuite blog. CMOs and their teams are spending more than ever on marketing tools. Gartner has predicted that “CMOs will spend more on technology than CIOs” in 2017, while IDC projects…
Marketing technology landscape supergraphic by Scott Brinker

The Future of Marketing Technology (And What You May Want to Do About It)

Scott Brinker recently unveiled, to much (deserved!) fanfare, his 2017 version of the Marketing Technology Landscape Supergraphic.  This year's version includes 5,381 different applications, up 39% from a year ago. The universe of marketing…
Artificial intelligence tools - are marketers ready?

Advanced Marketing Technologies - More Hype Than Help?

Advanced marketing technologies like artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) have the potential to revolutionize brand messaging. Customers and prospective buyers can be served ever more personalized, relevant,…
Marketing technology framework - matrix not stack

Marketing Technology Framework - Think Outside the Stack

Has your marketing technology framework enabled your department and processes to run like a well-oiled machine? Or are you more like the 50% of marketers, as reported in recent research from Signal, whose "stacks are not helping them to coordinate…