The B2B Marketing Technology Blog

News, insights, and reviews to address the marketing technology challenges of small to midsized B2B businesses.

B2B Marketing Technology Framework

The Website Visibility and Engagement Model for MarTech Explained

The interactive graphic on our home page extends the established web presence optimization framework into "post-CRM" marketing (communication with known prospects, leads, and customers) to provide a useful model for planning a marketing technology…
B2B Marekting Technology

B2BMarketing.Technology: What's All This About?

Spending on marketing technology (martech) is exploding. According to IDC data reported in Forbes, CMOs and other marketing leaders will spend nearly $30 billion on martech applications in 2017, and more than $32 billion in 2018. Using Gartner…