The B2B Marketing Technology Blog

News, insights, and reviews to address the marketing technology challenges of small to midsized B2B businesses.

What are your top marketing technology challenges?

Top B2B Martech Challenges - What Do You Think?

This website, as noted on the home page, "is designed to help marketing professionals—particularly in small-to-midsized B2B companies—make more strategic decisions about acquiring marketing technology (martech) tools." It's based on experience…
Review - Xero Small Business Accounting Software
67 Inspirational martech bloggers

67 MarTech Bloggers: They're the Reason for this Site, They're the Inspiration

The best online business tools series on the Webbiquity blog, which led eventually to the creation of this website, is the result of months of research, cataloging more than 100 reviews from 67 experts, covering more than 700 unique tools across…
B2B Marketing Technology Framework

The Website Visibility and Engagement Model for MarTech Explained

The interactive graphic on our home page extends the established web presence optimization framework into "post-CRM" marketing (communication with known prospects, leads, and customers) to provide a useful model for planning a marketing technology…
B2B Marekting Technology

B2BMarketing.Technology: What's All This About?

Spending on marketing technology (martech) is exploding. According to IDC data reported in Forbes, CMOs and other marketing leaders will spend nearly $30 billion on martech applications in 2017, and more than $32 billion in 2018. Using Gartner…