Helping Marketers Make Strategic Technology Decisions

B2BMarketing.Technology is designed to help marketing professionals—particularly in small-to-midsized B2B companies—make more strategic decisions about acquiring marketing technology (martech) tools and applications, by utilizing a framework that’s an extension of the established web presence optimization model.

Hover over any of the circle icons on the interactive image below to access more detail about different types of tools within each category.

This B2B marketing technology framework is intended to help marketing leaders in B2B SMB companies more effectively:

  • Strategize about their martech needs;
  • Evaluate alternative tools; and
  • Optimize their integration and use of marketing and business applications.

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